Whether you're a consumer or a retailer, we're set up to help everyone achieve more.
Autotrader started life as a magazine back in 1977, but since then we've evolved with the world and our customers – going fully digital in 2013. Now we're the UK's most trusted and most visited automotive marketplace, a tech innovator, and a heritage brand that's built up trust over nearly 50 years.
In the automotive world, change is a constant. That's why we take our job of untangling the complex car-buying journey very seriously. We're always evolving and innovating to provide a better experience for customers, retailers, partners and manufacturers. Our aim is to bring vehicle buyers and sellers together and give them real choices.
If you drive one of the 10.8 million cars bought and sold in the UK, then you're a consumer. We've got plenty of services for you, like new and used car search listings, vehicle checks, dealer reviews and ratings, valuations, expert advice, and more.
Retailers across the country, from small independent garages to national dealerships, sell new and used cars to consumers. Our partnership managers work closely with them to create a seamless experience, helping them make the most out of our products.
Car manufacturers range from BMW to Skoda and everyone in-between. We put their latest models in front of the Autotrader audience, champion electric vehicles, and help boost their brand with services like new car editorials and reviews.
We work with a range of partners across the automotive industry. This includes economists, insurance providers, government agencies and even finance providers. We support one another and share insightful data to make a difference together.