We're building a different brilliant

Whether you're a consumer or a retailer, we're set up to help everyone achieve more.

Our journey from magazine to tech platform

We started life as a magazine back in 1977, but since then we've evolved with the world and our customers – going fully digital in 2013. Now we're the UK's leading automotive marketplace, a tech darling of the stock market, and a heritage brand that's built up trust over 40 years.

In the automotive world, change is a constant, that's why we take our job of untangling the complex car-buying journey very seriously. We're continually evolving and innovating to provide a better experience for customers, retailers, partners and manufacturers. Our aim is to bring vehicle buyers and sellers together and give them real choices.

Autotrader in numbers

89%
of consumers know who we are
50.1m (million)
cross-platform visits each month
9x (times)
more time spent on our site than our nearest competitor
235m (million)
advert views a month
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